
I've been building companies from the ground up and writing for the web since before the first iPad was released. Yikes.
I lead highly effective, in-house growth marketingĀ GTM teams Ā that are comprised of about 5-8 incredibly talented growth marketers and startup designers that execute and iterate quickly and very good at what they do.
I optimize for maximum output, fast turnarounds and execution paths that are most cost-efficient and deliver results the quickest, generating opportunities and revenue in a very short amount of time using a highly data-driven approach and my previous experience scaling SaaS. IĀ like to iterate quickly and often, which speeds up the pace of brand development, contributes greatly to improved product development and increasing visibility online and getting to market faster to scale stage.
I don't spend ad dollars on campaigns unless IĀ know they are driving ROI and develop marketing strategies specifically to revenue and overarching business goals to help get the business there quicker via the greatest LTV:CAC possible.
I have lead agile in-house marketing teams for SaaS high growth startups spanning insuretech, construction tech, fintech, AIĀ (legitimate patented AI) resulting anywhere from 30%-170%+ MoM and YoY growth in ARR or revenue and helped generate over $500M in enterprise value over the last decade.
So I guess it's fair to say GTM for startups is my thing. That and humility.
Available for consulting opportunities and interesting freelance projects.
Looking for help testing product/market fit? Want to know how to grow into an industry without wasting thousands testing and trying on your own?
I can probably help you find out without blowing all your seed capital and with data.
Does your brand make sense? Do you pass the 5 second rule? Are you even getting your brand messaging in front of the right audience or prospective customers?
I have extensive experience in user research and online behaviors to help you connect with more users and convert them to long-time customers.
I'm not great at a lot but lead generation and getting clients and brands premium MQLs & SQLs, is not one of them.
I've generated thousands of leads in-house and at agencies for clients across numerous industries for B2B, B2C and DTC companies.